We believe in crafting compelling stories that transcend convention with bold statements.
Project Overview
Titleist Canada partnered with us to conceptualize and launch integrated product campaigns, from digital and social media to events and retail. We developed a comprehensive content strategy, managed creative production, and showcased Team Titleist and athlete journeys, resulting in increased brand awareness and loyalty.
THE CHALLENGE
Titleist Canada needed a comprehensive brand and content strategy to elevate its brand positioning in a competitive golf market across Canada. As their retained agency, we faced the task of aligning brand objectives with integrated campaigns across digital, social, events, and retail platforms. Additionally, we needed to capture the authentic journey of Titleist athletes, maintain brand integrity, and ensure consistency across all creative initiatives with both internal and external steak-holders while managing budgets effectively.
THE APPROACH
From the outset, we developed and executed a robust content strategy while further developing Titleist Canada’s brand objectives, resulting in a scalable increase in brand awareness. We led a dynamic creative team, fostering collaboration to conceptualize innovative campaigns, fitting recaps, product launches and Team Titleist events. Our cross-functional collaboration with internal and external Titleist teams ensured our strategies supported overall business goals. We meticulously managed budgets, planned key capture dates for athlete-focused content, and maintained brand integrity across all channels. By strategically showcasing athlete journeys, product launches, and fitting experiences, we crafted narratives that resonated deeply with the target audience.
THE SOLUTION
We delivered a multi-platform campaign strategy that amplified Titleist Canada’s brand presence, from ideation to execution. Our comprehensive content buckets showcased the journeys of Team Titleist members, highlighting athletes throughout the season to spotlighting new product launches like the Pro V1x, T-Series Irons, and TSR Drivers. By managing all aspects of creative production—pre-production, on-location shooting, and post-production editing—we maintained the highest quality standards, driving increased engagement and brand loyalty.
