Our process is tailored to meet the specific needs of each project and organization. Whether we are working on production, creative, strategy, branding, social media, or consumer profiling, our approach follows a few key steps to ensure success. Ultimately, our goal is to maintain flexibility while adhering to a structured process that aligns with our client’s objectives and creative vision. This ensures that every project delivers exceptional results and meets the highest standards of quality.
01
Define Objectives
We begin by clarifying the project’s objectives and goals. What are we aiming to achieve through the strategic process?
02
Audience Research
Understanding the target audience thoroughly is critical. We conduct market research and create customer personas to inform the strategy.
03
Competitive Analysis
Analyzing our competitors aids in identifying gaps and opportunities in the market. What sets the brand or product apart?
04
Creative Brief
We then develop a comprehensive creative brief that outlines the project scope, messaging, and key deliverables.
05
Ideation
We always encourage creative thinking within the team, and opt to brainstorm ideas and concepts that align with the objectives and resonate with the target audience.
06
Concept Development
Refine and develop the most promising concepts by flushing out ideas and determining the direction.
07
Creative Execution
Create the actual creative assets, whether it’s visual designs, content, videos, or other materials, all the while ensuring they align with the chosen concepts and messaging.
08
Implementation
We’ll ensure our creative strategy seamlessly integrates with the overall marketing and communication efforts.
09
Reporting / Analytics
We will generate reports to showcase the impact of the creative strategy, highlighting key metrics and insights.
10
Project Reflection
After the campaign concludes, we like to hold a debrief meeting to discuss what worked and what didn’t, and document lessons learned for future creative strategies.
Testimonials
“Ampersand Studios are amazing to work with. It truly feels like they are an extension of our internal team. Their communication and organization throughout the whole process is a game changer.”
“Working with Ampersand was an absolute pleasure. Their attention to detail, creativity, and strategic approach made a huge impact on our campaign.
Their work played a key role in shaping the visual identity of the Alpha/Pace Pro, helping us bring a fresh, innovative perspective to the brand. From concept development to execution, they provided top-notch support that enhanced our messaging and overall aesthetic.
One standout moment was seeing how effortlessly they took our initial ideas and transformed them into something even stronger. Ampersand was an invaluable partner, and I’d love to work with them again in the future!”
“I’m grateful for the opportunity to collaborate with the talented team at Ampersand Studios as a contracted designer on a few exciting projects. In any creative partnership, I place a high value on organization and strategy, and Ampersand exceeded my expectations in both areas. Their team’s motivation, expertise, and diverse skill set made the entire experience not only smooth but also incredibly enjoyable. I’m looking forward to the chance to work together again in the future!”
“Working with Ampersand more than exceeded my expectations! Their delivery of our audience segmentation, marketing & brand strategy, as well as the creative output is the best I’ve ever seen. This team of strategic marketers and elite storytellers will bring your brand to heights you’ve never imagined. I wish I could hire them in house, they are fun to work with, proactive & make my job much easier! I can’t wait to see what they continue to do.”
“Working with the Ampersand team was an absolute pleasure. From start to finish, they were communicative, friendly, and incredibly thorough in their approach. Their creative process was seamless, and they truly took the time to understand our team, and bring our mountain to life with thoughtfulness and precision. The team’s dedication and attention to detail made all the difference, and their enthusiasm was evident in every step of the project. I truly appreciated their professionalism and collaboration, and I would gladly work with them again in the future.”
“Ampersand has played a big part in elevating our content. They’ve been able to jump right in and quickly match the energy of our brand. All our projects have been carefully organized, and they’ve been great at communicating every step of the way. On shoot days, we trust that they know exactly what needs to be done on set and the deliverables speak for themselves.”
“Our team has loved working with Ampersand on multiple projects! The team thoroughly understands sports photography and was able to capture authentic, dynamic movements exactly how we’d hoped. Ampersand Studios went above and beyond onsite and over delivered across the board. Not only are they talented professionals but they’re also incredible humans. Really enjoyed our experience together and loved the output.”
“Ampersand studios have been a great resource for our team, proactive and willing to work on projects with tight timelines and complex schedules”
“Working with Ampersand Studios was a great experience from beginning to end. The creative collaboration, and communication throughout the project allowed for a final result that exceeded expectations. & helped Oregon Athletics reach new creative goals in a way that was unique to the project.”
“We loved working with Ampersand Studios on content for The North Face. They produced high-quality, premium content for us while still keeping the work platform native for TikTok and Reels.”
“Despite all the teams’ talents (too many to list here), Ampersand’s networking powers are by far their most impressive. Tyler, Robin and co. come up with ambitious ideas and on paper, their creative sounds like it might be difficult to achieve. But the team’s innate knack to attract brilliant people into their orbit allows them to execute every single time. Making the experience not only seamless – but an absolute blast because you’re surrounded by such amazing people.”
We'd love to connect with you to talk through your vision, no matter if it's loosely baked out or super refined. we're here to help.