Our process is tailored to meet the specific needs of each project and organization. Whether we are working on production, creative, strategy, branding, social media, or consumer profiling, our approach follows a few key steps to ensure success. Ultimately, our goal is to maintain flexibility while adhering to a structured process that aligns with our client’s objectives and creative vision. This ensures that every project delivers exceptional results and meets the highest standards of quality.
01
Define Objectives
We begin by clarifying the project’s objectives and goals. What are we aiming to achieve through the strategic process?
02
Audience Research
Understanding the target audience thoroughly is critical. We conduct market research and create customer personas to inform the strategy.
03
Competitive Analysis
Analyzing our competitors aids in identifying gaps and opportunities in the market. What sets the brand or product apart?
04
Creative Brief
We then develop a comprehensive creative brief that outlines the project scope, messaging, and key deliverables.
05
Ideation
We always encourage creative thinking within the team, and opt to brainstorm ideas and concepts that align with the objectives and resonate with the target audience.
06
Concept Development
Refine and develop the most promising concepts by flushing out ideas and determining the direction.
07
Creative Execution
Create the actual creative assets, whether it’s visual designs, content, videos, or other materials, all the while ensuring they align with the chosen concepts and messaging.
08
Implementation
We’ll ensure our creative strategy seamlessly integrates with the overall marketing and communication efforts.
09
Reporting / Analytics
We will generate reports to showcase the impact of the creative strategy, highlighting key metrics and insights.
10
Project Reflection
After the campaign concludes, we like to hold a debrief meeting to discuss what worked and what didn’t, and document lessons learned for future creative strategies.
Testimonials
“Ampersand Studios are amazing to work with. It truly feels like they are an extension of our internal team. Their communication and organization throughout the whole process is a game changer.”
“We loved working with Ampersand Studios on content for The North Face. They produced high-quality, premium content for us while still keeping the work platform native for TikTok and Reels.”
“Working with Ampersand Studios was a great experience from beginning to end. The creative collaboration, and communication throughout the project allowed for a final result that exceeded expectations. & helped Oregon Athletics reach new creative goals in a way that was unique to the project.”
“Ampersand studios have been a great resource for our team, proactive and willing to work on projects with tight timelines and complex schedules”
“Our team has loved working with Ampersand on multiple projects! The team thoroughly understands sports photography and was able to capture authentic, dynamic movements exactly how we’d hoped. Ampersand Studios went above and beyond onsite and over delivered across the board. Not only are they talented professionals but they’re also incredible humans. Really enjoyed our experience together and loved the output.”
We'd love to connect with you to talk through your vision, no matter if it's loosely baked out or super refined. we're here to help.