We believe in crafting compelling stories that transcend convention with bold statements.
Project Overview
We captured high-energy visuals for Nike’s Strength category launch featuring Saquon Barkley and Beatriz Hatz, showcasing new gym equipment for use across social media, banners, and product detail pages.
Our creative goal is to balance authority with a simple, classic approach. The Result? A symphony of loud, attention-grabbing content complimented by a sea of polished moments.
THE CHALLENGE
Nike tasked us with capturing the launch visuals for their new Strength category, featuring athletes Saquon Barkley and Beatriz Hatz. Our challenge was to produce high-impact content that highlighted the product’s functionality through dynamic athlete interactions, ensuring the visuals resonated across platforms, including social media and DTC as banners and product highlights on their respective product detail pages (PDP).
THE APPROACH
We executed two separate shoots, focusing on showcasing the athletes using Nike’s new gym equipment. With Nike’s ethos as our guide, we captured high-energy photos and videos that emphasized both the product’s performance and athlete use cases. The imagery was crafted to reflect Nike’s distinct style, balancing powerful action shots with close-up product details.
THE SOLUTION
We delivered a suite of professional visuals that Nike used across banners, social media, and PDPs, elevating the Strength category’s market presence. Our content highlighted real athlete experiences, aligning with Nike’s brand values and boosting the launch of their new gym equipment.
