We believe in crafting compelling stories that transcend convention with bold statements.
Project Overview
We developed Fort Rock Workwear’s brand from the ground up, focusing on consumer profiling, visual identity, and storytelling to highlight its rugged, USA-made craftsmanship in preparation for a crowdfunding launch.
Our creative goal is to balance authority with a simple, classic approach. The Result? A symphony of loud, attention-grabbing content complimented by a sea of polished moments.
THE CHALLENGE
Fort Rock Workwear came to us at the concept stage, seeking to build a brand from scratch that would resonate with hardworking individuals who value durable, USA-made workwear. As their agency of record, we faced the task of defining the brand’s visual identity and voice while creating detailed consumer profiles to define their target audience. Additionally, we had to develop a go-to-market strategy that would stand out in the saturated workwear space, including preparation for a crowdfunding launch that required comprehensive creative execution.
Developing a distinct visual identity required balancing the rugged durability of the products with a sleek, modern aesthetic, ensuring every design choice resonated with the target market. We positioned Fort Rock Workwear as a premium brand by highlighting its groundbreaking product materials, patent owned and developed in both American and abroad factories. This added complexity as we needed to communicate both the product innovation and authenticity, reinforcing Fort Rock’s commitment to quality, USA-made craftsmanship in a competitive market.
THE APPROACH
From day one, we developed a comprehensive brand framework, starting with detailed consumer profiling to identify Fort Rock’s target audience and refine its market positioning. We focused on blending rugged durability with a modern aesthetic, ensuring the visual identity aligned with these values. To emphasize the innovative, USA-made materials, we crafted a storytelling strategy that showcased their authenticity. This groundwork prepared us for a successful crowdfunding launch, ensuring every brand element and message resonated with potential backers.
THE SOLUTION
Our solution was to craft a holistic brand strategy that built Fort Rock’s identity from the ground up. We conducted detailed consumer profiling to identify the target market, positioning the brand as a leader in rugged yet modern workwear. By focusing on storytelling, we highlighted the innovative, USA-made materials and craftsmanship, creating a narrative that would resonate deeply with the audience. Despite our thorough preparation and readiness for a crowdfunding launch, the project ultimately did not move forward, though the brand assets remain poised for future opportunities.
