Creative Direction Archives - Ampersand Studios

For the PUMA x SAYSKY Forever. Stars. collection, we crafted a bold creative direction that celebrated the shared passion of runners worldwide. Through dynamic storytelling, athlete integration, and immersive visuals, our creative direction brought this high-energy collaboration to life across digital, retail, and community touchpoints.

Suunto IWD

For International Women’s Day 2025, Suunto celebrated the strength of female athletes who thrive in the world’s most demanding environments. Through a fast-paced production spanning Oregon and Hawaii, we crafted a visually stunning campaign that captured the resilience and spirit of women in trail running, open-ocean swimming, scuba diving, and spearfishing.

Branding Creative Direction Production Strategy

PUMA Creative & Brand Strategy

PUMA Run needed a bold, future-forward creative strategy to unify their brand identity and elevate their global presence. We ignited a new creative direction through campaign development, athlete storytelling, and cutting-edge AI, CGI, photo and video execution, crafting a refreshed playbook that set a new creative standard for the brand.

Branding Creative Direction Strategy

Vuori TRVL Journal: Guided by the Rhythm of the Sea

At the edge of the Pacific, Tofino’s rugged coastline and ocean-driven culture take center stage in this TRVL Journal episode, capturing the deep connection between land, sea, and adventure.

Creative Direction Influencer Marketing Production Short Film

Vuori x Oceana: Protecting Beneath The Surface

Dive into our collaboration with Vuori and Oceana for World Oceans Month. Discover our short film on protecting vital marine habitats. With Dylan Efron, explore the mission to safeguard our oceans for future generations.

Creative Direction Influencer Marketing Production Short Film

Titleist Canada

Titleist Canada partnered with us to conceptualize and launch integrated product campaigns, from digital and social media to events and retail. We developed a comprehensive content strategy, managed creative production, and showcased Team Titleist and athlete journeys, resulting in increased brand awareness and loyalty.

Creative Direction Production Social Media Strategy

Smith Optics Pursue Your Thrill

Discover our mariachi band campaign for Smith Optics, where we crafted a creative direction to elevate the ‘Pursue Your Thrill’ campaign messaging. By focusing on dynamic storytelling and strategic content phases, we brought a vibrant and impactful campaign to life.

Creative Direction Production Social Media Strategy

University of Oregon BIG10

When the Oregon Ducks asked us to help announce their move to the BIG10, we saw a unique opportunity. We crafted an anthem that celebrates their storied athletic achievements while looking ahead to the exciting new chapter in a different conference. It’s a nod to their proud past and a bold step into the future for students, athletes, coaches, and fans.

Branding Creative Direction Production Social Media Strategy

Vuori TRVL Journal: Finding Inspiration in Lofoten

For Vuori’s TRVL Journal series, we captured the raw beauty of Lofoten, Norway, through a mix of video, photography, and written content for Vuori’s Journal and social. This stunning collection tells the story of adventure and connection in one of the world’s most breathtaking landscapes.

Branding Creative Direction Influencer Marketing Production Short Film

Fort Rock Workwear

We crafted Fort Rock Workwear’s brand with a framework that defines clear guidelines, creative direction, and messaging, focusing on rugged durability and modern style. Our launch of the Tuff Hoodie included high-quality imagery, videos, and strategic copywriting, building strong brand equity and positioning Fort Rock as a leader in USA-made workwear.

Branding Creative Direction Production Strategy