Author Archives for Benjamin Motal

Smith Optics Pursue Your Thrill

July 25, 2023 5:07 pm Published by Leave your thoughts

Discover our mariachi band campaign for Smith Optics, where we crafted a creative direction to elevate the 'Pursue Your Thrill' campaign messaging. By focusing on dynamic storytelling and strategic content phases, we brought a vibrant and impactful campaign to life.


Fort Rock Workwear

July 25, 2024 6:34 pm Published by Leave your thoughts

We crafted Fort Rock Workwear’s brand with a framework that defines clear guidelines, creative direction, and messaging, focusing on rugged durability and modern style. Our launch of the Tuff Hoodie included high-quality imagery, videos, and strategic copywriting, building strong brand equity and positioning Fort Rock as a leader in USA-made workwear.